How we do it, written out step by step.
Concrete examples, the tools we actually use, and the parts that go wrong when the boring steps get skipped.
7 min read
GEO: how to get into answers from ChatGPT and Perplexity
Buyers increasingly ask a model for a recommendation instead of a search engine. How GEO differs from SEO, how a model picks the companies it names, and what to change on your own site.
GEOAI searchSEOChatGPT
8 min read
AI agents for business: how they differ from plain automation
An AI agent does more than a predefined workflow. Where the difference lies, where agents genuinely pay off, and what building one for a company actually involves.
AI agentsLLMAutomationLangGraph
7 min read
Automating invoice processing in Make, step by step
Retyping invoices by hand is a quiet time sink. How to build a flow in Make that receives, labels and files invoices on its own, and what breaks if you skip the boring parts.
AutomationMakeInvoicesIntegrations