GEO: generative engine optimization for AI search
Buyers increasingly ask a model for a recommendation instead of a search engine. GEO decides whether you appear in that answer at all.
from $230
What it covers
AI visibility audit
We check what ChatGPT, Perplexity and AI Overviews say about your company, and on which questions a competitor appears instead of you.
Structured data and content
We put schema.org markup and text structure in order so a model can extract facts about your offer unambiguously.
Access for AI crawlers
We configure robots.txt and rules for crawlers such as GPTBot and PerplexityBot, so your content can reach an answer in the first place.
Citability and sources
We identify which content and which mentions elsewhere make a model treat your site as a source worth quoting.
Pricing
- AI visibility audit: ChatGPT, Perplexity, Gemini
- $230
- Content optimization for AI Overviews and LLM answers
- $330
- Full GEO package: audit, implementation, monitoring
- $450
Starting prices, net of VAT. Final quote agreed after a scope review.
How the engagement runs
Visibility audit
We agree the questions your company should appear on, then query models with them and review the technical side of the site. The output is a list of gaps and the places where a competitor wins.
Implementation plan
Changes ordered by impact, with the effort each one takes stated up front.
Implementation
Structured data, content structure, crawler access and the facts a model needs to quote you correctly.
Measure and correct
After a few weeks we repeat the same question set and compare answers with the baseline. The comparison shows what to close in the next round.
Frequent questions
- How is GEO different from SEO?
- SEO competes for a position in a list of links. GEO competes for your company being named inside the answer itself. The foundation overlaps, but the emphasis falls elsewhere: on unambiguous facts, structured data and mentions in sources the model trusts.
- Can the results be measured?
- Not as precisely as positions in Google, because model answers vary and there are no official statistics for them. We work with a repeatable question set asked before and after implementation, which shows the direction of change rather than an exact figure.
- How long does it take?
- The audit is a matter of days. Changes in how models describe you appear over weeks, because they depend on content being re-crawled and on mentions accumulating across sources.